A curious cat.

Aspiring UX researcher.

Experienced Growth Marketer.

Hello, and welcome!

By day, I have over 5 years of growth marketing experience, consistently delivering value to stakeholders, even through the COVID-19 downturn.

By night, I’ve never lost my fascination with untangling the threads of motivation, behaviour and culture that we call being human.

My aim is to weave together win-win solutions all around - for business, for the working team and perhaps most importantly, for the user.