Hello, and welcome!

By day, I’m a Growth Marketing Specialist with over 7 years experience, consistently delivering value to stakeholders - proactively optimising customer journey and driving measurable growth through data-driven strategies and impactful experiments - even through the COVID-19 downturn. I also enjoy tinkering with and building practical tools and workflows to help team members and stakeholders alike.

By night, I’ve never lost my fascination with untangling the threads of motivation, behaviour and culture that we call being human. Compassion and a drive to understand the roots of human behaviour are at the heart of my work.

My aim is to weave together win-win solutions all around - for business, for the working team and perhaps most importantly, for the user.